I will be working my first major (for Calgary, anyways) trade show this weekend (October 3-4/09). The Baby Show has over 4000 moms attend and should be awesome exposure for First Step Nutrition! I have already had a few moms contact me, as they saw me on the website, so I’m really interested to see how much business will come from the show. Plus, it’s always great to meet new moms & babies and talk about nutrition! Maybe not so fun to be the only person manning my booth for 7 hours each day. I will try my best to follow trade-show rules: always stand instead of sitting (comfy shoes & support socks!), and never eat in my booth. Who am I kidding, if I never ate in my booth, I would never be there : )
The last few months has had me making a banner (Digital Post…grrr) and printing brochures & cards (Calgary Instant Printing…yay!). My mom/designer friend Andrea created two signs for me, which turned out great. I think I was an annoying client with frequent changes: pregnant mom picture with too-shiny belly, child too evil-looking, etc, etc, but we got them done! I am also in the process of making t-shirts with my logos on them. I figure it’s extra advertising. And if paired with jeans, I will look more like my clients, and less like other formally-dressed exhibitors (another trade-show “rule”). And I’m hoping not too unprofessional. Comments?!
I will also be speaking about Pregnancy Nutrition on Saturday Oct 3 at 1pm and Toddler Nutrition on Saturday Oct 4 at 1pm. On stage…..microphone projected over the BMO (aka Roundup) Centre……..GAD! I’m hoping my powerpoint presentations work, as that technology tends to be a struggle, causing extra show-time stress. But it’s worth the discount as an exhibitor : ) Wish me luck, and pop by to say hi!
September 30th, 2009 at 4:42 pm
Just to clarify, I am not YOUR mom, I am A mom. And you were not annoying in the least! As long as you were happy with the result, its all good!
As for trade show dress, professional yet approachable is the way to go I think. Casual is good!
October 1st, 2009 at 9:09 pm
If you get t-shirts I want one!
October 2nd, 2009 at 6:46 am
You would not believe the effort I went through to try making logo shirts! It did not work at all – maybe I’ll get some professionally done in the future!